The Six Most Important Elements of a Digital Marketing Plan with Gary Takacs

November 07, 2012  | Posted by: Gary in Thriving Dentist Show  |  no Comment

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Running Time 1:08:06

As a listener to the Thriving Dentist Show, you are someone who embraces technology  and appreciates the advantages of a digital world. Today’s Show will be of keen interest to you because Gary is going to talk about Digital Marketing and how to consistently attract quality new patients using the very latest technology. You have heard Gary say that new patients are the lifeblood of a successful dental practice and a plan to consistently attract quality new patients is often the detail that separates a good practice from a world-class practice. While the digital marketing world is very exciting, it is also very confusing because there are so many options available today.

We decided to record this show to help you understand the most useful digital marketing elements, and in the show Gary will share with you exactly what he uses in his own practice in Phoenix, Arizona as well as client offices located throughout the world.

  1. Word of mouth referrals are an awesome way to grow a dental practice since patients who are referred already know and trust you before their first appointment. However, you feel that it is a mistake to grow your practice exclusively by referral. Explain why you feel this way
  2. When you work with your clients to develop a comprehensive marketing plan, the digital component is a critically important part of that plan. Define the six most important elements of your digital plan.
    1. Web site
    2. Mobile web site
    3. Search engine optimization – SEO
    4. Search engine marketing – SEM
    5. Social media plan (5 channels)
    6. On-line reviews
  3. A mobile website is another important part of your digital plan. Why is a mobile website so important for Dentists today
  4. SEO – Organic search.
  5. You have a powerful 5 channel social media solution for LifeSmiles. Talk about your social media component and the benefits you get from that activity.
    1. Facebook fan page
    2. Twitter account
    3. YouTube Channel
    4. Consumer oriented blog (publish to FB, TW and web site)
    5. Google+
  6. Online reviews are also a very important part of your digital plan. Talk about these and how you are managing the review process.

Gary@TakacsLearningCenter.com.

Website, SEO & SEM: http://www.sesamecommunications.com/
Mobile Website: http://makingmobi.com/
Social Media: http://mysocialpractice.com/
Online Reviews: http://www.1800dentist.com/reputationmonitor/

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Contact Gary and submit questions for the show:
http://www.TakacsLearningCenter.com/contact
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Increasing Practice Profitability with Dr. Charles Blair

October 31, 2012  | Posted by: Gary in Thriving Dentist Show  |  no Comment

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Running Time 49:06

This past August, Gary had the distinct honor of being invited to speak at a meeting hosted by Dr. Gordon Christensen. The panel included a selection of some outstanding speakers including our guest on today’s show, Dr. Charles Blair. In his presentation, Dr. Blair provided some of his insights on what he sees as the ‘Future of Dentistry’. His insights were so thought provoking that Gary decided that Dr. Blair would be an outstanding guest on the Thriving Dentist Show. In addition to sharing his insights on the future of dentistry, Dr. Blair will also share some tips with our listeners on practice profitability, fee analysis, insurance coding strategies and overhead control. These topics can each have a dramatic impact on your income and we are thrilled to have Dr. Blair as a guide on these topics for our listeners.

Dr. Blair has authored and co-authored several business and finance books, as well as contributed countless articles in all the major dental publications. He currently offers two publications, Coding with Confidence and the Insurance Solutions Newsletter. Gary considers both of these resources as absolutely essential for every practice and he considers Dr. Blair as THE ‘Go To’ resource on all things related to insurance coding and fee analysis. Dr. Blair takes these complicated subjects and distills the information in a manner that you can use immediately to improve your bottom line.

Practice Booster offer – Free shipping. It’s a one stop dental insurance coding
Mention Thriving Dentist Show when you call 866-858-7596

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Contact Gary and submit questions for the show:
http://www.TakacsLearningCenter.com/contact
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Confessions of an “Average Dentist” Part 2 with Dr. Mike Ditolla

October 24, 2012  | Posted by: Gary in Thriving Dentist Show  |  no Comment

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Running Time 54:34

 

If you are a regular listener to the Thriving Dentist Show, you know that it is unusual for us to have a return guest on the show. That is a tribute to Gary’s vast amount of friends in dentistry. You know we have had some amazing guests on past shows and we have even more scheduled for future interviews. However, we had such an incredible time with Dr. Michael Ditolla on the last show that we simply had to invite him back for round two of ‘The Confessions of an Average Dentist!” As the clinical director of Glidewell Laboratories, the largest dental lab in the world, Dr. Ditolla gets to see tens of thousands of preps and impressions from dentists on a monthly basis and he has intimate knowledge of the common habits of the dentists that are getting the best clinical results. It’s Dr. Ditolla’s mission to share the best techniques to help dentists their preps, impressions and restorations. Welcome back, Dr. Ditolla!

 

Contact Dr. DiTolla:
www.DrDitolla.com
Email Dr. DiTolla at McDitolla@mac.com.


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Contact Gary and submit questions for the show:
http://www.TakacsLearningCenter.com/contact
We appreciate your review on iTunes!

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Confessions of an Average Dentist with Dr. Michael Ditolla (part I)

October 17, 2012  | Posted by: Gary in Thriving Dentist Show  |  no Comment

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Running Time 54:41

One of the best elements of the Thriving Dentist Show is the friendships that Gary has with some of the most amazing people in the dental profession. Gary has developed these friendships over the past 30+ years and he brings these friends to the Thriving Dentist Show to share their wisdom, passion and information with our listeners. Today we are very fortunate to have Dr. Mike DaTolla as a very special guest on the Show. As a dentist who practices within the largest dental lab in the US, Dr. DiTolla has access to tens of thousands of doctor’s preps and impressions on a monthly basis. As a result he has an intimate knowledge of the common habits of the dentists getting the best restorative results. As a self-proclaimed ‘average dentist’, he has developed techniques that provide exceptional restorative results with a very average set of hands. His mission is to share these techniques with dentists to help them improve their preps, impressions and restorations. Dr. Ditolla firmly believes that when dentists perform better restorative dentistry they are happier, more profitable and most importantly, the patient achieves better oral health. Clearly, Dr. Ditolla has a great message to share with the Thriving Dentist Show listeners.

Contact Dr. DiTolla:
www.DrDitolla.com
Email Dr. DiTolla at McDitolla@mac.com.

Get episodes 1-25 preloaded on an iPod Nano

Contact Gary and submit questions for the show:
http://www.TakacsLearningCenter.com/contact
We appreciate your review on iTunes!

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Tips from Wayne Gretzky and Dr. Lee Ann Brady

October 10, 2012  | Posted by: Gary in Thriving Dentist Show  |  no Comment

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Running Time 47:21

 

One of Gary’s favorite quotes comes for the National Hockey League legend, Wayne Gretsky and it goes like this……”You miss every shot that you don’t take.” That quote provides an excellent framework for today’s show because today we are going to talk about some great things you can do in your practice to get your patient’s permission to present ideal treatment options. This is a very important topic and a delicate one. Patients often have significant treatment needs in their mouth yet often have no idea about the degree of dysfunction. If it hurts, it’s easy. You can say something like, “Dave if you would like to stop that tooth from hurting, here’s what I would recommend.” However, it is much more challenging when the condition is asymptomatic. You must be very careful here. Many Dentists accidentally communicate an ‘All or Nothing’ message to their patients. That’s not what you say of course, but the patient can hear that they have to do it all or nothing. Sadly, that can lead to a lot of nothing. Today we have a returning guest in Dr. Lee Ann Brady to help you navigate this challenge. Dr. Brady is not only an amazing clinical educator but she is also outstanding at getting patients interested in ideal care. Welcome back, Dr. Brady!!

 

Contact Dr. Brady:
www.LeeAnnBrady.com

 

–  Get episodes 1-25 preloaded on an iPod Nano

 

Contact Gary and submit questions for the show:
http://www.TakacsLearningCenter.com/contact
We appreciate your review on iTunes!

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