The Psychology of Marketing Part 2 with Naren Arulrajah

April 18, 2018  | Posted by: Gary in Thriving Dentist Show  |  no Comment

This Thriving Dentist Show interview is about the Psychology of Marketing Part 2. Robert Cialdini is recognized by many authorities to be an absolutely brilliant marketing mind! His book, Influence: The Psychology of Persuasion is a New York Times best seller and Fortune lists it as one of the ’75 Smartest Business Books’. Naren Arulrajah has adapted the concepts taught by Robert Cialdini to the dental profession. In this interview, Gary and Naren discuss; The fundamental principles of the Psychology of Marketing, why reciprocity is such a powerful concept, how to apply the idea of ‘first gift, then ask’ in your dental practice, how to use the concept of commitment to move patients toward decision, why scarcity is such a powerful motivator and how to use the concept of scarcity with integrity in your practice and throughout the interview Naren shares how to help your patients make great decision about their dental care by applying the ground breaking fundamentals of persuasion and pre-suasion as pioneered by Robert Cialdini. You will LOVE this interview and more importantly, you will love how this information serves your patients!

Links from ‘Top Clinical Tips’ with Dr. Lee Ann Brady:

Lee’s website:
http://www.leeannbrady.com

Restorative Nation website:
http://www.restorativenation.com

Teflon Plumber’s Tape

https://leeannbrady.com/dental-materials/blocking-out-undercuts-for-impressions

https://leeannbrady.com/restorative-dentistry/plumbers-tape-screw-access-holes

https://leeannbrady.com/esthetic-dentistry/plumbers-tape-the-matrix-you-get-at-the-hardware-store

https://restorativenation.com/top-eight/

Naren Arulrajah

Link to our first interview, ‘The Psychology of Marketing’
http://bit.ly/PsychologyOfMarketing

Naren’s website:
http://www.ekwa.com

Naren’s email address:
naren@ekwa.com

Naren’s Cell Phone number:
647-824-3893

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The Benefits of Creating Your Own In-Office Membership Plan with Jordon Comstock

April 11, 2018  | Posted by: Gary in Thriving Dentist Show  |  no Comment

If you are a regular listener to the Thriving Dentist Show you know that Gary is an advocate of reducing insurance dependency in your practice. For this Thriving Dentist Show, Gary invited his friend Jordon Comstock as a guest to discuss how an in-office membership plan can help you develop a thriving practice. In this Show, Gary and Jordon discuss; the definition of an on-office membership plan, how an in-office membership plan is like Amazon Prime for your dental practice, the magic of recurring revenue in your practice, regulations and legal details related to your in-office membership plan, why you should use a ‘Medical Retainer Agreement’, how to name your in-office membership plan, the Direct Primary Care Law and why you need to know about it, how to automate the payment process, how to successfully market your in-office membership plan in your community and throughout the interview Jordon shares how to use your in-office membership plan to roll the red carpet out to welcome patients who do not have dental insurance.

Links from ‘Top Clinical Tips’ with Dr. Lee Ann Brady:

Lee’s website:
http://www.leeannbrady.com

Restorative Nation website:
http://www.restorativenation.com

Blog post by Lee ‘Air Abrasion Made Easy’
https://leeannbrady.com/dental-materials/air-abrasion-made-easy

Discussion thread on Restorative Nation about air abrasion
https://restorativenation.com/forum/inside-the-operatory/air-abrading-preps-and-i-actually-like-it/

Website for the Etchmaster:
http://www.gromandental.com/

Jordon Comstock’s website:
http://www.boomcloudapps.com

Free Ebook about Membership Programs
http://www.boomcloudapps.com/book

DPC law and how to Bypass insurance regulation:
http://boomcloudapps.com/2018/01/25/how-to-bypass-insurance-regulation-for-your-dental-membership-program-i-am-really-excited-about-this/

Jordon’s email address:
jordon@boomcloudapps.com

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The Power of Creating Your Practice Philosophy with Dr. Paul Henny

April 04, 2018  | Posted by: Gary in Thriving Dentist Show  |  no Comment

Intention is a very important element of developing a thriving practice. Determining what your practice stands for can provide the ‘compass points’ that will lead you to develop your ideal practice. In this Thriving Dentist Show Gary invited his friend, Dr Paul Henny to share his thoughts about the importance of creating your practice philosophy. In this Show, Gary and Paul discuss; The specific benefits of a practice philosophy, elements to include in your practice philosophy, why it’s important to involve your team when creating a practice philosophy, the importance of congruence and harmony, your practice philosophy as a flexible self-management tool, the differences between a practice philosophy and your Vision and Mission Statements and how creating your practice philosophy allows you to distinguish your practice in the marketplace. You will enjoy Paul’s wisdom and guidance on this important topic!

Paul’s website:
http://www.codiscovery.com

Paul’s email address:
paul@paulhennydds.com

Link to the Bob Barkley Study Club:
https://www.facebook.com/bobbarkley.studyclub

Paul’s resource titled;
‘Why is a Practice Philosophy Important Today?’:

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The Smile Virtual Consult; A Powerful Strategy to Attract More Cosmetic Cases with Dr. Brian Harris

March 28, 2018  | Posted by: Gary in Thriving Dentist Show  |  no Comment

The digital world that we all live in today is transforming the way consumers think and act. Today you can order almost anything you can think of online and have it delivered to your doorstep the next day. Gary invited his long time friend Dr. Brian Harris on the Thriving Dentist Show as a guest to share how smile virtual consults are radically changing his practice. In this Show Gary and Brian discuss; How Brian developed the smile virtual consult and how these virtual consults are resulting in significantly more smile design cosmetic cases, the compelling consumer statistics behind the smile virtual consult, why convenience is often the #1 consumer consideration, how Brian perfected the idea of doing virtual consults, the power of his customized video reply, the top 3 barriers for dental consumers and how to overcome them, how smile virtual consults reduce your marketing expenses and a host of other practical tips that you can use today to help more patients enjoy the smile of their dreams. If you are interested in standing apart from the crowd by making it easier for patients to get what they want, then this interview is for you!

Brian’s website:
http://www.smilevirtualconsult.com

To order Brian’s Course:
http://www.smilevirtualconsultcourse.com
Enter Promo code; THRIVE to save $250 on the Course

Brian’s email address:
brian@drbrianharris.com

For questions about Smile Virtual Consult please email Jenn:
jenn@smilevirtualconsult.com

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How to Use Market Intelligence to Attract Your Ideal New Patients with Forrest Wiederman

March 21, 2018  | Posted by: Gary in Thriving Dentist Show  |  no Comment

Marketing is such an important aspect of developing a thriving dental practice today! There is a marketing revolution going on in dentistry today and it’s very important to keep up with the tools and resources that allow you to attract your ideal new patients. Market Intelligence is one of those tools. To help you understand how to use Market Intelligence in your practice, Gary invited his friend Forrest Wiederman to be a guest on the Thriving Dentist Show. Forrest is one of the brightest young marketing minds in dentistry today! In this Show, Gary and Forrest discuss; What it means to ‘win the marketing war before you fight the first battle’, understanding marketing demographics, why your demographics need to be as close as possible to real time, importance of defining your ideal new patient avatar, how demographic data can be successfully applied to the creative side, how to use language and tone that is consistent with your brand, tracking and measuring marketing performance and return on investment, how to create quality branding, why price based marketing is a race to the bottom and throughout the interview Forrest shares critical marketing mistakes to avoid.

Link to the Academy of Dental CPA’s
http://www.adcpa.org

EOS Website:
http://www.eoscorporate.com

Forrest’s email address:
forrest.wiederman@eoscorporate.com

Link to the article: ’15 Critical Marketing Mistakes to Avoid’ http://www.eoscorporate.com/articles/fifteenmistakestoavoid

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