Target Marketing Techniques for Facebook and Instagram Marketing with Bud Torcom

October 11, 2017  | Posted by: Gary in Thriving Dentist Show  |  no Comment
Bud Torcom

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Running Time: 64 minutes

Social Media Marketing is one of the best ways to attract quality new patients to your practice. Gary invited his friend Bud Torcom on the Thriving Dentist Show to share the most effective target marketing techniques on Facebook and Instagram. In this Show Gary and Bud discuss; Bud’s experience on the Facebook Small Business Advisory Council, the concept of micro marketing, why you need to know your marketing ‘persona’, how to use marketing funnels on Facebook and Instagram, how to use ‘pixels’ on Facebook and why these are so important, the best CRM platforms for Dentists, how to set up your CRM as a lead follow up playbook, a powerful discussion of your ‘Relevance Score’ and how to determine an appropriate social media marketing budget. Facebook and Instagram marketing strategies are very effective and this podcast interview will help you gain first mover advantage and dominate your local market. Thanks Bud!

Bud’s website:
www.mazamamedia.com

To receive ‘The 3 Best Tools for Facebook and Instagram and Hot to Use Them’ text mazama to 44222

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Demystifying the Process of Buying or Selling a Practice with Matt Porter

October 04, 2017  | Posted by: Gary in Thriving Dentist Show  |  no Comment
Matt Porter

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Running Time: 63 minutes

Buying or selling a dental practice is one of the most important decisions that most Dentists in their career. Unfortunately there are many ‘Myths’ on the topic of buying or selling a practice. Gary invited his friend Matt Porter on the Thriving Dentist Show to demystify the process and share information that separates fact from fiction. In this interview Gary and Matt discuss; Matt’s financial background that is 3 generations deep, specific tips that Dentists can do to maximize the value of their practice, strategies for a smooth transition, pros and cons of selling to a corporate or DSO buyer, great tips for Dentists who are preparing to buy a practice and a thought provoking discussion of the differences between a Partnership of an Ambiguityship. Matt brings a wealth of knowledge to the topic of buying or selling a practice and you will benefit from his wisdom and passion for the subject.

Matt’s website:
www.menlotransitions.com

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How Every Dental Assistant Can Have an Amazing Career with Kevin Henry

September 27, 2017  | Posted by: Gary in Thriving Dentist Show  |  no Comment

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Podcast: Download | Play in new window/mobile device

Running Time: 46 minutes

Gary invited his friend Kevin Henry (aka; The Dental Assistant Champion!) on the Thriving Dentist Show to share his tips on how every Dental Assistant can have an amazing, fulfilling career. Kevin just published his book titled; Battling and Beating the Demons of Dental Assisting.

In this interview Gary and Kevin discuss; What motivated Kevin to write this book, why you need to eliminate the word ‘just’ from your vocabulary, 5 specific things that Dental Assistants can do to boost their career, tips for Dentists to empower their Dental Assistants and how this builds your practice, the DANB.org and how this resource can help Dental Assistants and the interview concludes with the cool work that Kevin is doing with Ignite (IgniteDA.net) to educate, inspire and empower Dental Assistants. Kevin’s book is amazing and is brilliant read for your Office Book Club!

To receive Kevin’s book;
Battling and Beating the Demons of Dental Assisting; How Every Dental Assistant can have an Amazing, Fulfilling Career at a Special Price of $10 (regular price $20) send Kevin an email to Kevin.Henry@igniteDA.net

Resources:
IgniteDDS.com
IgniteDA.net
DANB.org (Dental Assisting National Board)

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Tips to Hire and Keep your Dream Team with Kiera Dent

September 20, 2017  | Posted by: Gary in Thriving Dentist Show  |  no Comment
Kiera Dent, Dental Placement Pros

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Podcast: Download | Play in new window/mobile device

Running Time: 57 minutes

Often times the difference between a good dental practice and a world-class dental practice is the presence of an incredible Team! Many Dentists feel like they are looking for the elusive ‘Unicorn’ when searching for an ideal Team Member. To help you hire and keep your Dream Team, Gary invited his friend Kiera Dent on the Thriving Dentist Show. In this interview Gary and Kiera discuss; Kiera’s awesome background including her experience as a multiple practice owner, how she created Dental Placement Pros as a resource and an Executive Search Firm for the Dental Profession, how to screen applicants before hiring, how to absolutely ROCK your interview if you are a Team Member looking for a great practice and a host of other tips and strategies to connect the best people with the best dental offices. Here’s to your success hiring and keeping your Dream Team!

Kiera’s Website:
dentalplacementpros.com

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How to Convert New Callers into Appointments and Loyal Patients with Ashley Latter

September 13, 2017  | Posted by: Gary in Thriving Dentist Show  |  no Comment

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Podcast: Download | Play in new window/mobile device

Running Time: 64 minutes

Your telephone is the single most important piece of equipment in your dental office because it is the conduit through which your patients flow into your practice! In this Thriving Dentist Show, Gary interviews his friend Ashley Latter on how to convert callers into appointments and loyal patients. In this Show Gary and Ashley discuss; The concept of your reception team members as ‘Directors of First Impressions’, why many team members unconsciously act as ‘Sales Prevention Officers’ and how to avoid this situation, how to quickly develop rapport and relationship with callers, the four-step process that any team member who answers the phone must follow and throughout the interview Ashley shares great verbal skills for your business team members. This podcast interview is excellent content for your next Team Meeting!

Link to Ashley’s Books, both of these books are brilliant reading for your entire Team!: http://www.ashleylatter.com/books

Ashley’s website:
http://www.ashleylatter.com

To receive detailed information about ProCare, text procare to 44222

You will receive access to a recorded webinar provided by Qadeer that covers complete details about ProCare and how their Member Benefit Program is going to radically change the current broken system of dental insurance. ProCare is designed to benefit the Employers by lowering premiums, the Patients by providing better benefits, and Dentists by paying you your full fee.

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