How to Build Trust in Your Marketing Activities with Mark Oborn

Dental Podcast

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Running Time: 54:32 min

Building a comprehensive marketing plan is a critical skill set that Dentists need to master in 2015 and beyond. In this Thriving Dentist Show, Gary interviews his friend Mark Oborn about precisely how to create successful marketing activities today. In this content-filled interview Gary and Mark discuss how to identify your ideal new patient, why it is so import to segment your marketing activities, how to create the right ‘marketing voice’ in your marketing activities, why being helpful as opposed to ‘selling’ is the right approach, the concept of golden proportion in your marketing and how the Fibonacci Sequence applies to marketing. Mark also explains why every Dentist needs to understand Neuro Linguistic Programming (NLP) to help patients accept ideal treatment recommendations. This is one interview you will want to listen to multiple times to fully digest the content!

Mark’s website: www.markoborn.com

Mark’s email address: info [at] markoborn [dot] com

Mark on Facebook: facebook.com/DentalMarketingOnline

Mark on Twitter: twitter.com/markoborn

Fibonacci Sequence: http://en.wikipedia.org/wiki/Fibonacci_number

BUSTING LOOSE From Insurance Dependence in Your Dental Practice