Running Time: 54:32 min
Building a comprehensive marketing plan is a critical skill set that Dentists need to master in 2015 and beyond. In this Thriving Dentist Show, Gary interviews his friend Mark Oborn about precisely how to create successful marketing activities today. In this content-filled interview Gary and Mark discuss how to identify your ideal new patient, why it is so import to segment your marketing activities, how to create the right ‘marketing voice’ in your marketing activities, why being helpful as opposed to ‘selling’ is the right approach, the concept of golden proportion in your marketing and how the Fibonacci Sequence applies to marketing. Mark also explains why every Dentist needs to understand Neuro Linguistic Programming (NLP) to help patients accept ideal treatment recommendations. This is one interview you will want to listen to multiple times to fully digest the content!
Mark’s website: www.markoborn.com
Mark’s email address: info [at] markoborn [dot] com
Mark on Facebook: facebook.com/DentalMarketingOnline
Mark on Twitter: twitter.com/markoborn
Fibonacci Sequence: http://en.wikipedia.org/wiki/Fibonacci_number