If you have been a regular listener to Thriving Dentist Show you have had the opportunity to learn from some amazing guests. Gary has developed very close relationships with some of the most incredible leaders in the dental profession. These are people who truly believe that ‘the rising tide raises all boats’ and they willingly share everything they know to help their colleagues. This episode takes this concept to an entirely new level! The title of today’s episode of Thriving Dentist Show is a quote from the late, legendary UCLA basketball Coach John Wooden. It is Gary’s favorite Coach Wooden quote and it goes like this, “It’s what you learn after you know it all that counts”. You will understand why we’ve titled the show with this quote as you listen to the episode! With that in mind, we are absolutely thrilled to have one of Gary’s mentors on the show. He is; Mike Shoun, the founder of a company called Affordable Image Marketing.
It is very easy to get distracted by the shiny, new thing. We are all guilty of that. In dental marketing, the shiny new things are digital marketing, the internet, SEO, social media and a host of other things using the latest technology. These are cool, but there are times when it is important to revisit the ‘tried and true’. Direct Mail is not the sexy, new thing but it can work extremely effectively as part of a comprehensive marketing strategy for your dental office and we are so very fortunate to have an authority on direct mail on our Show.
Contact Mike Shoun