Tips to Master Online Marketing with Richard Train and Rebecca Buscemi

September 17, 2014  | Posted by: Gary in Thriving Dentist Show  |  no Comment

Dental Podcast

[audio:http://traffic.libsyn.com/takacslearningcenter/TDS139.mp3]
Podcast: Download | Play in new window/mobile device

Running Time: 51:47 min

Marketing is a skill set that has become imperative if you are to have a Thriving practice. Online or digital marketing has become even more important today with the rising use of smart phones and other mobile technology that places access to the internet in everyone’s purse or wallet. For many people, ‘Google’ is now a verb; when searching for a product or service the first activity is to ‘Google’ it! In this content-filled interview, Gary discusses online marketing tips with his friends Richard Train and Rebecca Buscemi. In this Show they discuss; how online dental marketing has evolved and what is most effective today, the acronym EFCTT which stands for Energy, Flexibility, Creativity, Time and Tenacity and why this acronym is your key to online marketing success, how to measure your social media and website success, why every Dentist needs to use Google Analytics, and a host of other online marketing tips.

Richard and Rebecca’s Website:  www.ezdentalpracticemarketing.com

Richard’s email address:  richard@ezdentalpracticemarketing.com

Rebecca’s email address:  rebecca@ezdentalpracticemarketing.com

 

Contact Gary and submit questions for the show:
http://www.TakacsLearningCenter.com/contact
We appreciate your review on iTunes!

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The Question to Ask Every Patient at each Consultation to Create More Opportunities with Ashley Latter

August 27, 2014  | Posted by: Gary in Thriving Dentist Show  |  no Comment

Dental Podcast

[audio:http://traffic.libsyn.com/takacslearningcenter/TDS136.mp3]
Podcast: Download | Play in new window/mobile device

Running Time: 47:22 min

Increasing case acceptance is a goal for every Thriving Dentist. Ashley Latter is known worldwide for teaching ethical sales and communication skills to Dentists. In this information-packed interview, Gary and Ashley discuss; how to quickly develop rapport and relationship with your patients, why it is so important to ask questions, how to communicate financially with your patients so you can charge what you are worth, the meaning behind the Steven Covey quote, “Seek to understand before trying to be understood” and the one question to ask every patient at each consultation to create more opportunities in your practice. You’ll be inspired to use this information immediately in your practice and the end result is greater case acceptance of ideal dentistry!

Ashley’s website:  www.ashleylatter.com

Ashley’s email address:  ashley@thesellingcoach.com

Ashley’s Books: (Fabulous books that will benefit you greatly!):

  1. Don’t Wait for the Tooth Fairy                       http://www.ashleylatter.com/books/dont-wait-for-the-tooth-fairy-ashley-latter-book
  2. You are Worth It!                                           http://www.ashleylatter.com/books/you-are-worth-it-feel-comfortable-communicating-your-fees-achieve-the-income-your-services-deserve

 

Contact Gary and submit questions for the show:
http://www.TakacsLearningCenter.com/contact
We appreciate your review on iTunes!

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Be Found and Be Remarkable with Dr. Alan Mead

August 20, 2014  | Posted by: Gary in Thriving Dentist Show  |  no Comment

Dental Podcast

[audio:http://traffic.libsyn.com/takacslearningcenter/TDS135.mp3]
Podcast: Download | Play in new window/mobile device

Running Time: 47:32 min

Regular listeners to The Thriving Dentist Show know that Gary is passionate about technology. Over the past few years, blogging has evolved from a fringe activity to a mainstream activity thanks to advancing technology. In this thought provoking interview with his friend, Dr. Alan Mead, Gary and Alan discuss the benefits of blogging as part of your marketing activities. They discuss why your blog may be even more important than your website, why a self-hosted blog will drive traffic to your blog, Alan’s favorite book written by Seth Godin, the most popular blog topics, the most effective writing style for your blog, why Google and other search engines love blogs, how to use social media to promote your blog and tips from Alan’s popular course titled; ‘Be Found and Be Remarkable’.

Alan’s email address:  alan@meadfamilydental.com

Alan’s Podcast:
https://itunes.apple.com/us/podcast/the-dentalhacks-podcast/id891079773?mt=2

 

Contact Gary and submit questions for the show:
http://www.TakacsLearningCenter.com/contact
We appreciate your review on iTunes!

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Evolve or Die with Fred Joyal

June 25, 2014  | Posted by: Gary in Thriving Dentist Show  |  no Comment

Dental Podcast

[audio:http://traffic.libsyn.com/takacslearningcenter/TDS127.mp3]
Podcast: Download | Play in new window/mobile device

Running Time: 53:39 min

The dental profession is going through fundamental changes right now. Last week Gary’s good friend, Fred Joyal wrote a blog post titled, ‘Darwin Comes to Dentistry; Are You Evolving?’ This is absolutely a must read for all Dentists. Here’s a link to this blog post: http://bit.ly/1nYZEoW. Fred was spot on in identifying the forces impacting dentistry today as well as his recommendations for what to do to evolve amid these changes and thrive. This information was so timely that Gary decided to interview Fred for the Thriving Dentist Show and discuss the importance of evolving to survive and thrive. In this interview Gary and Fred discuss the 6 main forces that are impacting dentistry today. Fred explains these as not just trends, but tectonic shifts! Fred and Gary then make 7 specific recommendations to navigate these changes and evolve so that you can thrive now and in the future.

 

Fred’s Book: Everything is Marketing: The Ultimate Strategy for Dental Practice Growth
http://www.goaskfred.net/store     (Promo Code: Takacs)

Fred’s Website:  www.goaskfred.com

Futuredontics Website:  www.futuredontics.com

 

 

Contact Gary and submit questions for the show:
http://www.TakacsLearningCenter.com/contact
We appreciate your review on iTunes!

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Website Design Secrets with Mike Pedersen

March 19, 2014  | Posted by: Gary in Thriving Dentist Show  |  no Comment

Dental Podcast

[audio:http://traffic.libsyn.com/takacslearningcenter/TDS113.mp3]
Podcast: Download | Play in new window/mobile device

Running Time: 55:45 min

Your website is a critical element in your practice marketing. It’s your ‘digital storefront’ and serves to represent your practice to potential patients in your community. Mike Pedersen is a digital marketing genius with over 16 years of online marketing experience. In this interview, Gary and Mike discuss the most important elements of an effective dental website, classic website design mistakes, why your website needs to be a balance of form and function, what specific information MUST be on your homepage, the two most visited pages on your website and an appropriate budget for a dental website. Additionally, Mike shares his best tips on how to design your website so that visitors are compelled to call your office and make an appointment. This is powerful information that will help you have the most effective website.

Mike Pedersen website: www.aznetmarketing.com

Mike Pedersen email address: mike@aznetmarketing.com

 

 

Contact Gary and submit questions for the show:
http://www.TakacsLearningCenter.com/contact
We appreciate your review on iTunes!

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