Running Time: 54 minutes
Creating a positive brand is a very important part of your marketing success. Branding in the dental profession is about creating an image and recognition for your your practice. In this Thriving Dentist Show Gary invited his friend Grace Rizza to discuss all things related to developing a positive brand for your practice. Through her innovative work, Grace has come to be recognized as THE marking authority in the dental profession. In this Show Gary and Grace discuss; a great definition of ‘branding’, the concept of branding as the cornerstone of your marketing reputation, why successful branding is so much more than just creating a logo, how marketing has evolved into a noble activity, the concept of embracing marketing as a responsibility, the psychology of color in your marketing and how certain colors evoke specific emotions and throughout the interview Grace shares great case studies of successful branding and how it enhances marketing results.
Link to join Grace’s Facebook Group (The Dental Marketing Forum by Grace Rizza):