How to Build Trust in Your Marketing Activities with Mark Oborn

March 04, 2015  | Posted by: Gary in Thriving Dentist Show  |  no Comment

Dental Podcast

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


Podcast: Download | Play in new window/mobile device

Running Time: 54:32 min

Building a comprehensive marketing plan is a critical skill set that Dentists need to master in 2015 and beyond. In this Thriving Dentist Show, Gary interviews his friend Mark Oborn about precisely how to create successful marketing activities today. In this content-filled interview Gary and Mark discuss how to identify your ideal new patient, why it is so import to segment your marketing activities, how to create the right ‘marketing voice’ in your marketing activities, why being helpful as opposed to ‘selling’ is the right approach, the concept of golden proportion in your marketing and how the Fibonacci Sequence applies to marketing. Mark also explains why every Dentist needs to understand Neuro Linguistic Programming (NLP) to help patients accept ideal treatment recommendations. This is one interview you will want to listen to multiple times to fully digest the content!

Mark’s website: www.markoborn.com

Mark’s email address: info [at] markoborn [dot] com

Mark on Facebook: facebook.com/DentalMarketingOnline

Mark on Twitter: twitter.com/markoborn

Fibonacci Sequence: http://en.wikipedia.org/wiki/Fibonacci_number

Read More

The Relationship-Driven Practice with Dee Dee Reid

February 25, 2015  | Posted by: Gary in Thriving Dentist Show  |  no Comment

Dental Podcast

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


Podcast: Download | Play in new window/mobile device

Running Time: 51:28 min

If you have been a regular listener of the Thriving Dentist Show, you have likely heard Gary speak about the benefits of a relationship-driven practice. In this episode, Gary interviews his friend Dee Dee Reid about the relationship-driven practice and specific steps you can take to develop a relationship-driven practice. Gary and Dee Dee discuss four questions to ask all patients, why Dee Dee is so motivated to help patients take a greater interest in their oral health, the 5 C’s that must be in place to have a relationship-driven practice, the role of leadership, how digital photos for patient education can accelerate the process, why it is so important to slow things down and really listen to your patients and the role of a Patient Care Coordinator in helping more patients accept ideal care. You will absolutely LOVE Dee Dee’s passion for helping patients have ideal oral health and the smile of their dreams!

Dee Dee’s email address: D2coachingandconsulting [at] gmail [dot] com

Read More

Competition is Good, Until It’s Not with Dr. Lisa Knowles

February 18, 2015  | Posted by: Gary in Thriving Dentist Show  |  no Comment

Dental Podcast

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


Podcast: Download | Play in new window/mobile device

Running Time: 55:04 min

Many Dentists are highly competitive. The educational path to become a Dentist encouraged competition and perhaps even favors those with a more competitive spirit. In this Thriving Dentist Show Gary interviews his friend Dr. Lisa Knowles about the topic of this competitive spirit. In this insightful interview, Gary and Lisa discuss when the competitive spirit is useful and productive and when it is not, how mass media and communication outlets depict competition and how this media contributes to a misplaced focus on competition, why competition can be counter productive to developing an effective team, the role of Emotional Intelligence (EQ) in dealing with competition and simple strategies for keeping yourself in check to avoid being too competitive. This is a very important topic and Lisa brings some useful education and personal perspective to help her colleagues.

Lisa’s website: www.intentionaldental.com

Lisa’s email address: intentionaldental [at] gmail [dot] com

Lisa’s Blog: www.beyond32teeth.com

Read More

Minimally Prepped Veneers, CBCT and other Practice Building Strategies with Dr. Louis Kaufman

February 11, 2015  | Posted by: Gary in Thriving Dentist Show  |  no Comment

Dental Podcast

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


Podcast: Download | Play in new window/mobile device

Running Time: 52:03 min

You likely know that Gary is an advocate of technology as a practice builder. In this interview with his friend, Dr. Louis Kaufman, Gary and Lou discuss some cool technology that can be used to build your practice. They discuss minimally invasive veneers and how they have changed over the years, why today’s minimally prepped veneers should be an option in your cosmetic skill set, how CBCT can be used today as a practice-builder, advice to Dentists who are looking to grow their practice but struggling to do so and why every Dentist needs to embrace the role of CEO of their practice. Lou is an absolute wealth of information and you will love his enthusiasm and passion for helping Dentists thrive!

Lou’s email address: loukauf [at] gmail [dot] com

Denmat website: www.dentmat.com

Clinician’s Report website: www.cliniciansreport.org

Planmeca (CBCT) www.planmeca.com

Read More

24 Systems for a Thriving Dental Practice with Gary Takacs

February 04, 2015  | Posted by: Gary in Thriving Dentist Show  |  no Comment

Dental Podcast

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


Podcast: Download | Play in new window/mobile device

Running Time: 51:50 min

Gary is an advocate of a ‘systems’ approach to practice success. Having the appropriate systems in your practice will allow you to improve your practice performance, create consistency and reduce stress in your practice. In this Thriving Dentist Show, Gary defines the 24 most important business systems in your practice then he provides a description of each system including a way to measure your performance whenever possible. As part of this Show, Gary also describes how systems degrade over time and why it is so important to audit your systems periodically. He recommends a very practical way to audit your 24 systems on a regular basis. You will LOVE this Thriving Dentist Show, it’s filled with useful information!

Gary’s email address: gary [at] takacslearningcenter [dot] com

Website: www.takacslearningcenter.com

DentalX (for patient reviews): Text GO to 503-342-8868

Read More