March 21, 2018 | Posted by: Gary in Thriving Dentist Show | no Comment
Marketing is such an important aspect of developing a thriving dental practice today! There is a marketing revolution going on in dentistry today and it’s very important to keep up with the tools and resources that allow you to attract your ideal new patients. Market Intelligence is one of those tools. To help you understand how to use Market Intelligence in your practice, Gary invited his friend Forrest Wiederman to be a guest on the Thriving Dentist Show. Forrest is one of the brightest young marketing minds in dentistry today! In this Show, Gary and Forrest discuss; What it means to ‘win the marketing war before you fight the first battle’, understanding marketing demographics, why your demographics need to be as close as possible to real time, importance of defining your ideal new patient avatar, how demographic data can be successfully applied to the creative side, how to use language and tone that is consistent with your brand, tracking and measuring marketing performance and return on investment, how to create quality branding, why price based marketing is a race to the bottom and throughout the interview Forrest shares critical marketing mistakes to avoid.
Link to the Academy of Dental CPA’s
Forrest’s email address:
Link to the article: ’15 Critical Marketing Mistakes to Avoid’ http://www.eoscorporate.com/articles/fifteenmistakestoavoid
March 14, 2018 | Posted by: Gary in Thriving Dentist Show | no Comment
This truly is ‘The Information Age’! That label is especially true in dentistry where the amount of information and knowledge is growing exponentially. It can be a real challenge to keep up with all the cool new dental information! In this Thriving Dentist Show Gary invited his friend Dr. Jim Arnold as a guest to discuss a powerful new app to help Dentists stay informed. In this Show, Gary and Jim discuss; Jim’s background as a practicing Dentist and Educator, Jim’s experience as the owner of two dental practices, what led Jim to co-develop the SWYP Dental app, content aggregation and how to literally create your own person dental news feed, the importance of community and how SWYP Dental creates a powerful dental community, the benefits that Jim has experienced by partnering with Elite Dental Partners, Jim’s athletic background and how that has helped him in his professional career and the interview concludes with Jim sharing his insights for has long term vision for the future.
Website for SWYP:
You can download the SWYPDental app from the Apple app store for iPhones or from Google Play for android smart phones
Jim’s email address:
Website for Elite Dental Partners:
March 07, 2018 | Posted by: Gary in Thriving Dentist Show | no Comment
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Dentistry is such an amazing profession because you get the opportunity to change people’s lives! Services like dental implants, cosmetic dentistry, sedation dentistry and complex restorative dentistry can quite literally change someone’s life. In this Thriving Dentist Show, Gary invited his friend Elijah Desmond to talk about how to add more high value cases to your dental practice. In this Show Gary and Elijah discuss; why marketing dental implants is the gateway to doing more high value cases, Elijah’s data on why Google ads and Facebook ads have proven to be the most effective digital marketing channels, strategies to track your marketing results including a formula to measure your ROI, the 3 types of dental practices including the benefits and limitations of each type, two specific case studies showing one campaign that worked very well and another case study of a marketing fail and why this particular campaign failed. In this Show, Gary and Elijah also talk about the upcoming Smiles at Sea Alaska Cruise May 20-27 where Gary will be a featured speaker.
Elijah’s email address:
Link to Dental Intel to receive a Free Practice Snapshot to see how your office performs in the most important Key Performance Indicators (KPI’s)
Alaska with Gary Takacs cruise link:
The Implant Unlimited cruise to Cuba with Dr. Arun Garg link:
September Team Cruise with Dr. Paul Homoly and others:
February 28, 2018 | Posted by: Gary in Thriving Dentist Show | no Comment
Dental CE is changing today! There are many new formats that Dentists can use today to consume continuing education including digital courses, webinars, journal articles and virtual events among other options. While these new formats are convent and efficient there still is a place for live Conferences. Gary invited his friend Steve Parker on the Thriving Dentist Show to discuss the changing world of dental CE and to share his thoughts on what makes a live Conference successful. In this interview, Gary and Steve discuss; The unique benefits of live Conferences, three elements of a successful live Conference, what attendees want when considering attending a live event, how to get the most out of attending live Conferences and when attending digital and virtual events make more sense. The interview concludes with a discussion about the upcoming Profitable Dentist Conference in Orlando, FL where Gary will be a featured speaker.
Link to register for the The Profitable Dentist Conference, April 27-28 Orlando, FL https://www.myeidonline.com/store/p163/17DRE
Steve’s email address:
Link to the Thriving Dentist Show interview with Dr. Craig Spodak:
‘The Model of a Single Location Dental Practice that Produces $10M+ per year Driven by a Noble Cause’
February 21, 2018 | Posted by: Gary in Thriving Dentist Show | no Comment
The advances that are happening in dentistry are nothing short of amazing! We are able to help patients in ways that simply were not possible even just a few years ago, and the future gets even more amazing. In this Thriving Dentist Show Gary invited his friend, Dr. Vitor Neves to share the latest research on regenerative dentistry, stem cell research and the future of dentistry. Vitor is a qualified Dentist in the UK and Brazil and is completing his PhD in regenerative dentistry at King’s College London. In this Show Gary and Vitor discuss; Vitor’s background including his influence from both his Mother and Father who are Dentists in Brazil, the latest stem cell research demonstrating how stem cells in dental pulp can be modulated to increase dentin repair, how research will eventually result in knowledge that can be applied in practice, a path to follow for those interested in a career in research, the current state of regenerative dentistry and where these advances are likely headed and throughout the interview Vitor shares his perspective on the future of dentistry and what our amazing profession might look like in the next 25-50 years. Spoiler alert; Vitor shares his optimistic perspective that the future of dentistry will just keep getting better! If you like science, you will LOVE this interview.
Vitor’s email address:
Connect with Vitor on LinkedIn: