Successful marketing can be the difference between a good dental practice and a great dental practice. This is especially true when you are practicing comprehensive care. Think about it. When you are successful with helping your patients obtain ideal oral health you essentially work yourself out of a job. Eventually you will get to the point where your existing patients are completely restored or they are just of the ‘I will only fix something when it breaks ‘ mindset. A comprehensive marketing plan can provide your office with a consistent source of quality new patients and is absolutely critical if you are going to achieve optimal success today!
Marketing
A Powerful Comprehensive Marketing Plan
Read more…How to Become THE Dental Authority in Your Town
This past Tuesday evening I was a guest at a Holiday Dinner Celebration with a group of advisors who serve the Dental Profession. Included were Bankers, CPA’s, Practice Management Consultants, Architects, Designers, Equipment Specialists, Marketing Experts and other professionals who work with Dentists. It was a wonderful evening with a group of friends who are all deeply committed to helping Dentists succeed. I was asked by many of these professionals to summarize why our clients did so well in 2011, in spite of the soft economy. My ‘Readers Digest’ short answer was these two points 1) A Marketing Plan that consistently attracted quality new patients, and 2) A new patient experience that led the new patients to accept treatment recommendations. This blog post will address the Marketing Plan.
5 Reasons You Need a Mobile Friendly Website
Your website should be on of your most productive sources of new patients for your office the website can work 24/7 to educate and inform potential patients about why they would benefit from choosing your office for their dental care. In addition to having a great website, part of your marketing plan should include specific strategies to direct eyeballs to your website. Of all the things that you can do to direct traffic to your site, having a website that is enhanced for mobile devices is one of the most effective strategies.
According to Wikipedia, a mobile friendly website is one that includes the suffic .mobi in the url. It’s name is derived from the adjective mobile, indicating its use by mobile devies for accessing internet resources via mobile web. Regular websites will appear on smart phones and other mobile devies, but they are slow to load, hard to view and they do not offer the right experience for mobile users. Keep in mind that your .mobi site does not replace your regular website, but is a powerful addition to your traditional site.
Social Proof is Powerful!
In my last blog post I introduced the concept of the Net Promoter Score (NPS) as an extremely useful metric to measure the customer service experience in your practice. You determine your NPS by asking the simple question, ‘How likely is it that you would recommend our dental office to a friend or colleague on a scale of 0-10 with 10 being Extremely likely and 0 being Not at all likely.’ We are now incorporating this question as a simple exit survey and asking all patients to answer this question at the end of their appointment. I am excited to track our performance and look for ways to increase our NPS!
What is Your Net Promoter Score?
“Things that are measured, improve.”
-Bill Bowerman
University of Oregon Track Coach
Bill Bowerman was absolutely right when he said, “Things that are measured, improve”. One of the topics of great importance in the dental profession is the topic of customer service. We all aspire to deliver excellent customer service, yet this is a ticklish topic because it is difficult to measure. This blog post will present a metric to use to measure customer service in your practice. It is called your Net Promoter Score (NPS).
#DENTISTRYROCKS
Some of the people reading this blog post instantly understand what the headline means! Others have no clue. Let me try and decipher.
Whether you spend any time on Facebook, Twitter, YouTube, or other sites, the fact is that Social Media has become a trend that is simply too big to ignore. Recently the highly regarded research firm, The Nielson Company reported that 22% of all time spent online was on Social Media Networks:
http://blog.nielsen.com/nielsenwire/global/social-media-accounts-for-22-percent-of-time-online/
Oregon Dental Board Bans Groupon
Unless you live in the state of Oregon you may have missed the breaking news that the Oregon State Dental Board has banned to use of Groupon for Oregon Dentists. The Board’s position is that Groupon is a violation of the concept of commissions and fee-splitting.Here is a link to an article announcing the ban:
http://www.businessinsider.com/oregon-dentists-and-chiropractors-ban-groupons-2011-9?op=1
Here is the statement provided on the Oregon State Board’s website:
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