Five Strategies to Thrive in a Soft Economy

August 02, 2011  | Posted by: Gary in Practice Building Strategies  |  no Comment

In my last blog post, I discussed the importance of creating a culture of growth in your practice. This culture of growth becomes the foundation to support a growing practice. With a culture established, now it’s time to grow! While the economy has presented some challenges recently, here are five specific strategies to not just survive, but thrive in a soft economy:

 

Make Whitening a Core Element of Your Practice:  Whitening is the gateway to doing more ideal dentistry. Patient will take more interest in their oral health after whitening. Today we have awesome technology to provide a whitening option for virtually every budget.

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Culture Eats Strategy for Lunch!

July 28, 2011  | Posted by: Gary in Practice Building Strategies  |  1 Comments

One of the goals that I encourage my clients to embrace is to create a culture of growth. I am firming convinced that practices are either growing or declining. A practice that is staying the same is actually in a state of decline because of the effects of inflation and cost increases. Growth has been harder to achieve in recent years due to the weak economy. However, it is absolutely possible to grow as evidenced by our 24% growth last year with the same team and the same hours. That came on the heels of a record year prior. It was not easy, but it was possible.

 

Before developing specific strategies to grow, I believe it is critically important to create a culture of growth where you and your team members embrace growth. Here are five specific steps to create a culture of growth:

 

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