As I write this blog post I am preparing to speak at the 1st Green Dental Conference hosted by the Eco-Dentistry Association coming up in Sundance, Utah. Since becoming familiar with this organization and the wonderful people who run it, I have come to embrace the concept of practicing ecologically-friendly dentistry. Not only is practicing ‘Green Dentistry’ good for the planet but turns out, it could be very good for your practice!
Recently the Nielson Company released a report titled, ‘The Global, Socially Conscious Consumer’ (here is a link to the report http://bit.ly/Zw1frQ) providing some very useful insights. The report is a result of a Nielson survey of over 28,000 online respondents from 56 countries. Here are some highlights:
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New Flash: People want whiter teeth! A recent USA survey reported that 85% of respondents said they wanted whiter teeth when asked what they would change about their smile. Embracing whitening is an excellent strategy to grow your practice today. Here are the top 5 ways to grow your whitening business:
The Hawthorne Effect is a psychological phenomenon referring to the concept that things that are measured improve. I am a firm believer in this concept in the dental practice.
Today I interviewed my good friend Dr. Todd Franklin for my Thriving Dentist Show audio podcast. Todd practices in the town of Lodi, CA and he has created a very strong practice in an area hard hit by the economic downturn. His interview will air in a couple of weeks and you’ll love it. We talk about how you can be successful wherever you are!
