Oh….The Places You Will Go

October 23, 2012  | Posted by: Gary in Lifelong Learning  |  no Comment

HHaving just returned from the 2012 ADA Annual Session in San Francisco, I am reminded how important it is to embrace lifelong learning. This meeting was absolutely wonderful from so many perspectives. The conference included some of the best speakers in dentistry presenting new content on how to take even better care of your patients. The exhibit hall was filled with all the latest technology that makes dentistry fun and exciting. The host city of San Francisco offered many wonderful diversions and perhaps most importantly, the conference provided an opportunity to connect with old friends and a forum to meet new ones!


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Preparing for Medical Emergencies

October 17, 2012  | Posted by: Gary in Lifelong Learning  |  no Comment

ambulanceRecently I had the privilege of interviewing Dr. Catharine Goodson for the Thriving Dentist Show on the topic of how to prepare for medical emergencies in the dental office. This is a critically important topic. Here’s a link to this excellent interview:




In the interview, Dr. Goodson shares her personal experiences with the medical emergency in her own practice that was the genesis of her interest in this very important topic. Research done at the University of Texas Health Science Center San Antonio reveals that every practicing U.S. dentist will face approximately eight potentially life-threatening medical emergencies in their offices every 10 years. That means there will be approximately 150,000 dental medical emergencies in the U.S. every year. More and more dental emergencies are due to unanticipated interactions between sedation and the medications a patient is taking. According to the American Medical Association, in 2010 the average American between the ages of 35 and 50 was currently taking seven prescribed medications (an increase from four in 2002).


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Get Some Passion about Whitening!

October 04, 2012  | Posted by: Gary in Practice Building Strategies  |  no Comment

Teeth WhiteningIf you have been a regular reader of this blog you know that I am a huge advocate of whitening! I LOVE whitening because it is such a wonderful ‘Gateway Service’ to help patients take a greater interest in their teeth. My hygienists, Kelli and MaryEllen tell me that they often notice that patients brush better, floss more often and are more likely to keep their hygiene appointments after they whiten their teeth. Dr. Nielson notices that patients are more interested in restorative and elective treatment after patients whiten. It such a great practice builder!…………Then why is it that the average practice that offers whitening services only does an average of 1.2 whitening procedures per month? UGHHHH……Let me be blunt…..That is horrible!


There may be many reasons why offices provide so little whitening, but I think the real reason is that you have no passion behind whitening, it’s just another service in your laundry list of services. Recently, my good friend Dr. Ann Marie Gorczyca wrote a wonderful blog post about her experience with the Tres White product by Ultradent. I LOVE the passion that Dr. Gorczyca brought to her whitening experience and with her permission, I have reprinted her blog post below. Thanks Dr. Gorczyca for your passion and enthusiasm around whitening!



Where Do You tresWhiten Your Teeth?


RECENTLY, I PREPARED TO ATTEND the American Association of Dental Office Managers meeting in Scottsdale, Arizona. Knowing that I would be with colleagues, I needed to get prepared and whiten my teeth with Opalescence treswhite Supreme by Ultradent.


Being a busy orthodontist, wife, and soccer Mom, I have very little time to myself to whiten my teeth when I am not talking. I decided to bring a new box of Opalescence treswhite Supreme whitening trays by Ultradent to my hairdresser’s and whiten my teeth while under the dryer.


At Hair Salon 13 in Walnut Creek, California, I took out my new treswhite box of upper and lower whitening trays and explained to my hairdresser Nancy that I planned to whiten my teeth in the salon under the dryer. My hairdresser was fascinated and wanted a tray so I gave her one. Then the owner of the salon came over and wanted a tray also so I gave her one as well. The hair washer came over, the receptionist came over, and then other clients started asking for trays. Soon, all the trays were gone. Women started showing me their yellow teeth and asking for my business card. Others went on their iPads typing in treswhite Ultradent vowing they would ask their dentists for this wonderful product.


Interest in the salon shifted from my new hair style to how white my teeth would be in 20 minutes. My teeth turned out great (and so did my hairstyle). It’s that easy to whiten your teeth. It’s tres easy with treswhite by Ultradent.


Incidentally, we use the Tres White product in our office and love it! Here’s to helping your patients have the whitest, brightest smile possible. Keep Smiling!


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More Great New Patients

September 20, 2012  | Posted by: Gary in Marketing  |  no Comment

Young woman and her dentistNew patients are the lifeblood of a successful dental practice. Today, often the difference between a struggling practice and a thriving practice is the number of new patients the office attracts. The solution is to develop a comprehensive marketing plan that includes internal, external and digital marketing activities. I recently gathered some of the brightest marketing minds in dentistry and produced a series of videos titled, ‘Mastering Dental Marketing 2012’. Here is a link for these videos. The videos are free but will only be available for viewing for a limited time:   www.moregreatpatients.com.


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It’s All About the Company You Keep!

September 13, 2012  | Posted by: Gary in Practice Building Strategies  |  no Comment

AADOM FellowsLast week I had the honor of speaking at the American Association of Dental Office Managers (AADOM) Conference. This conference happened to be right in my backyard in Scottsdale, AZ and I shared the podium with my great friend, Fred Joyal. The invitation came about over a year ago when Fred called me and asked if I’d like to co-present with him at this conference. I remember thinking that it would be very cool to speak with Fred since we both share a passion for our wonderful profession. The bonus was that the Conference was in Scottsdale and the Host Hotel was just a few minutes from my house. All very cool.


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