Make 2013 the ‘Year of Video’

February 07, 2013  | Posted by: Gary in Marketing  |  no Comment

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Digital marketing is the future of dental marketing and that future is here today! People use their computers, smart phones. laptops and tablets to find goods and services today and you would be wise to make digital marketing a big part of your 2013 marketing plan.

 

Here’s a partial list of components of a solid digital marketing plan:

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Early To Rise

January 29, 2013  | Posted by: Gary in Blog, Lifelong Learning  |  no Comment

 

On occasion, I invite a guest post on my blog. Today I am very happy to publish a great blog post by my good friend Any Traub. You may recognize Andy as the Co-Host of my Thriving Dentist Show podcast. Andy is spot on in this wonderful post. I happen to be an early riser. I treasure the early morning hours as a head start on my day. Enough from me. Enjoy Andy’s post and buy his book! You’ll be thrilled you did. Keep Smiling!

 

Early To Rise

 

hardbackstandingstraight (1)Success is more like a foreign language than a lottery. You don’t get successful because you got lucky. You get successful because you learn to think and speak in a different way than most people around you. What is foreign to you and to others becomes a new way of thinking, speaking and ultimately living.

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Must Attend Event: Eco-Dentistry Conference!

January 25, 2013  | Posted by: Gary in Blog, Practice Building Strategies  |  no Comment

SundanceTechnology allows us to connect in so many ways today yet there is still something very special about like minded people meeting face-to-face. Here is a conference that I’d like you to consider as a MUST attend event.

 

It’s the 1st Eco-Dentistry Conference being held at the Sundance Resort in Utah, May 3-4, 2013. There are many conferences that you can attend in dentistry. Here’s why you should attend this one:

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Dentistry is Indeed a ‘People Game’

January 22, 2013  | Posted by: Gary in Blog, Lifelong Learning  |  no Comment

OmerDr. Omer Reed has been a wonderful friend and mentor for almost 30 years now. For many Dentists, Omer needs no introduction. Over the past 50 years, he has spoken at nearly every major dental meeting in the world. For those of you who are not familiar with Omer, I’m thrilled to introduce him to you. Omer taught me that dentistry is a ‘people game’. He’s right!

 

In my courses I define how success in dentistry today requires Mastery of three distinct realms; 1) Clinical Excellence, 2) Business Acumen, and 3) The ‘Behavioral’ or ‘People’ Side of Dentistry. I talk about these three realms as a three-legged milk stool where all three legs must be present or the stool topples over. It also helps if all three legs are equal length so the stool is stable. Of the three realms, it is often the ‘Behavioral’ or ‘People’ Side of Dentistry that gets short thrift.

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