Top 5 Ways to Grow Your Whitening Business

April 24, 2013  | Posted by: Gary in Blog, Practice Building Strategies  |  no Comment

Teeth WhiteningNew Flash: People want whiter teeth! A recent USA survey reported that 85% of respondents said they wanted whiter teeth when asked what they would change about their smile. Embracing whitening is an excellent strategy to grow your practice today. Here are the top 5 ways to grow your whitening business:

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The Most Important Question to Ask Every Patient

April 12, 2013  | Posted by: Gary in Blog, Lifelong Learning  |  no Comment

You have nothing to worry about!We have all heard the saying that we should not judge a book by its cover. This concept applied to dentistry is that we should not judge our patient’s ability to accept and pay for ideal dental treatment. This concept of not pre-judging was proven again just last week in my own practice.

 

A couple in their early 50’s came to our office for a consultation on dental implants for the  husband. This is not meant to be critical, but the couple did not look like they had the resources to afford ideal care or any care, for that matter. The patient’s dental condition also showed the effects of long term neglect. He was missing quite a number of teeth and the old dental treatment he had in his mouth was failing. The condition of the remaining teeth in his mouth was very marginal.

 

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5 Reasons You Need a Mobile Website, NOW!

March 26, 2013  | Posted by: Gary in Blog, Marketing  |  no Comment

MobiwebsiteI recently conducted a survey of Dentists asking the following question; ‘What is your most pressing concern?’ The #1 answer by a significant margin was; more new patients. This blog post will provide a solution to help you gain more new patients.

 

The solution is to get a mobile website, now. If you are reading this blog it is likely that you have a solid website. However, another very useful tool in your digital marketing toolkit is a mobile website. Here are the top 5 reasons why you need a mobile website:

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4 Best Books to Develop a Thriving Practice

March 19, 2013  | Posted by: Gary in Blog, Lifelong Learning  |  no Comment

Picking a BookLifelong learning is a key to having a thriving practice. One of the projects that I recommend to our clients is a project we call ‘Book Club’. Here’s how it works.

 

You invite your team members to participate and dedicate a certain lunch hour each week to the book club. You buy every team member the book and you also provide lunch on the day of the book club so that you can make it a working lunch. Each week you assign a short reading segment and then talk about it together in your book club. You can discuss what you learned in that reading segment and most importantly, talk about how you can apply the information to your practice.

 

Here are 4 fabulous books that should be high on your list of book club titles:

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