Recently the American Dental Association reported that in 2010 only 37% of the adults in the US visited the Dentist (http://www.ada.org/news/8366.aspx). Ughhhh………We can do better than this. We need to do better than this!
If you are reading this blog post, I suspect that you are as passionate about helping people have great oral health as I am. That’s why I was so disappointed in the fact that so few people are visiting the Dentist. However, if you are a regular reader of this blog you also likely recognize that I am an unapologetic optimist. So, let’s turn this dour statistic around and consider it a call to action!
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I recently conducted a survey of Dentists asking the following question; ‘What is your most pressing concern?’ The #1 answer by a significant margin was; more new patients. This blog post will provide a solution to help you gain more new patients.
In this blog I have written a bit about marketing and how you can consistently attract quality new patients. Digital Marketing is the ‘shiny new thing’ in dental marketing and I am indeed excited about how technology can be used in your marketing efforts. However, in this blog post I am going old school by discussing the 5 best ways to increase your patient referrals.
New patients are the lifeblood of a successful dental practice. Today, often the difference between a struggling practice and a thriving practice is the number of new patients the office attracts. The solution is to develop a comprehensive marketing plan that includes internal, external and digital marketing activities. I recently gathered some of the brightest marketing minds in dentistry and produced a series of videos titled, ‘Mastering Dental Marketing 2012’. Here is a link for these videos. The videos are free but will only be available for viewing for a limited time: 
