Category: Marketing

On occasion, I like to post a guest post on my blog from someone who has a message that I know you would appreciate. Today I am thrilled to publish a post by my friend Eddie Stephens (www.dentalcopywriter.com). He is Spot On with his comments about how to build your value as a Dental Professional. If you don’t already know Eddie, you should get to know him. He’s an awesome resource.

3 Ways Content Increases Your Value as a Dental Professional

By Eddie Stephens

Is expertise overrated? You build your dental practice on the qualification that you know what you’re doing as a dental professional.

If you have been a regular reader of this blog you know I am passionate about using whitening as a practice-building strategy. With the June wedding season on the horizon, now is a great time to promote whitening in your office. For some great tips on growing your whitening business during the wedding season, see this interview I did recently with Renee Knight, Senior Editor of Dental Products Report (http://bit.ly/10k15kh).

Recently the American Dental Association reported that in 2010 only 37% of the adults in the US visited the Dentist (http://www.ada.org/news/8366.aspx).  Ughhhh………We can do better than this. We need to do better than this!

If you are reading this blog post, I suspect that you are as passionate about helping people have great oral health as I am. That’s why I was so disappointed in the fact that so few people are visiting the Dentist. However, if you are a regular reader of this blog you also likely recognize that I am an unapologetic optimist. So, let’s turn this dour statistic around and consider it a call to action!

I recently conducted a survey of Dentists asking the following question; ‘What is your most pressing concern?’ The #1 answer by a significant margin was; more new patients. This blog post will provide a solution to help you gain more new patients.

The solution is to get a mobile website, now. If you are reading this blog it is likely that you have a solid website. However, another very useful tool in your digital marketing toolkit is a mobile website. Here are the top 5 reasons why you need a mobile website:

In this blog I have written a bit about marketing and how you can consistently attract quality new patients. Digital Marketing is the ‘shiny new thing’ in dental marketing and I am indeed excited about how technology can be used in your marketing efforts. However, in this blog post I am going old school by discussing the 5 best ways to increase your patient referrals.

Patient referrals are the best form of marketing because patients who are referred to you already arrive in your office with a high degree of trust and confidence. These patients already know and like you. Here’s some useful ways to get more referrals: