We have all heard the saying that we should not judge a book by its cover. This concept applied to dentistry is that we should not judge our patient’s ability to accept and pay for ideal dental treatment. This concept of not pre-judging was proven again just last week in my own practice.
A couple in their early 50’s came to our office for a consultation on dental implants for the husband. This is not meant to be critical, but the couple did not look like they had the resources to afford ideal care or any care, for that matter. The patient’s dental condition also showed the effects of long term neglect. He was missing quite a number of teeth and the old dental treatment he had in his mouth was failing. The condition of the remaining teeth in his mouth was very marginal.

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Lifelong learning is a key to having a thriving practice. One of the projects that I recommend to our clients is a project we call ‘Book Club’. Here’s how it works.
I just returned from speaking at the Dentistry Show in Birmingham, England. It was a great conference attended by thousands of Dentists and Team Members who came from throughout the UK. A highlight of the trip was attending the Heart Your Smile fundraising event on Friday evening. Let me tell you more about the Heart Your Smile Project.
On this Valentine’s Day, with thoughts of Love in the air, I have a simple question for you to think about. Do you LOVE dentistry?