Continuing Education is the Key to a Thriving Dental Practice

August 08, 2013  | Posted by: Gary in Lifelong Learning  |  no Comment

WhiteCapAs I am writing this blog post I am attending a CE course in Utah provided by Dr. PK Clark at his Whitecap Institute (www.whitecapinstitute.com). This is a week long course and it is providing a truly amazing experience for those attending. The attendees range in experience from a young Dentist who has been in practice for a grand total of two days now to a ‘seasoned’ Dentist who has been practicing for 40 years! WOW, what a range of experience.

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3 Ways Content Increases Your Value as a Dental Professional

June 25, 2013  | Posted by: Gary in Blog, Marketing  |  no Comment

On occasion, I like to post a guest post on my blog from someone who has a message that I know you would appreciate. Today I am thrilled to publish a post by my friend Eddie Stephens (www.dentalcopywriter.com). He is Spot On with his comments about how to build your value as a Dental Professional. If you don’t already know Eddie, you should get to know him. He’s an awesome resource.

 

photo3 Ways Content Increases Your Value as a Dental Professional

By Eddie Stephens

 

 

 

 

Is expertise overrated? You build your dental practice on the qualification that you know what you’re doing as a dental professional.

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Grow Your Whitening Business in the Wedding Season

June 05, 2013  | Posted by: Gary in Blog, Marketing  |  no Comment

logoZoom_298x453If you have been a regular reader of this blog you know I am passionate about using whitening as a practice-building strategy. With the June wedding season on the horizon, now is a great time to promote whitening in your office. For some great tips on growing your whitening business during the wedding season, see this interview I did recently with Renee Knight, Senior Editor of Dental Products Report (http://bit.ly/10k15kh).

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We Can Do Better Than This!

June 05, 2013  | Posted by: Gary in Blog, Marketing  |  no Comment

Good betterRecently the American Dental Association reported that in 2010 only 37% of the adults in the US visited the Dentist (http://www.ada.org/news/8366.aspx).  Ughhhh………We can do better than this. We need to do better than this!

 

If you are reading this blog post, I suspect that you are as passionate about helping people have great oral health as I am. That’s why I was so disappointed in the fact that so few people are visiting the Dentist. However, if you are a regular reader of this blog you also likely recognize that I am an unapologetic optimist. So, let’s turn this dour statistic around and consider it a call to action!

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Can You Afford to Ignore this Group?

April 30, 2013  | Posted by: Gary in Blog, Practice Building Strategies  |  no Comment

ecologoAs I write this blog post I am preparing to speak at the 1st Green Dental Conference hosted by the Eco-Dentistry Association coming up in Sundance, Utah. Since becoming familiar with this organization and the wonderful people who run it, I have come to embrace the concept of practicing ecologically-friendly dentistry. Not only is practicing ‘Green Dentistry’ good for the planet but turns out, it could be very good for your practice!

Recently the Nielson Company released a report titled, ‘The Global, Socially Conscious Consumer’ (here is a link to the report http://bit.ly/Zw1frQ) providing some very useful insights. The report is a result of a Nielson survey of over 28,000 online respondents from 56 countries. Here are some highlights:

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