If you have been a regular reader of this blog you know I am passionate about using whitening as a practice-building strategy. With the June wedding season on the horizon, now is a great time to promote whitening in your office. For some great tips on growing your whitening business during the wedding season, see this interview I did recently with Renee Knight, Senior Editor of Dental Products Report:(http://bit.ly/10k15kh)
Recently the American Dental Association reported that in 2010 only 37% of the adults in the US visited the Dentist (http://www.ada.org/news/8366.aspx). Ughhhh………We can do better than this. We need to do better than this!
If you are reading this blog post, I suspect that you are as passionate about helping people have great oral health as I am. That’s why I was so disappointed in the fact that so few people are visiting the Dentist. However, if you are a regular reader of this blog you also likely recognize that I am an unapologetic optimist. So, let’s turn this dour statistic around and consider it a call to action!
As I write this blog post I am preparing to speak at the 1st Green Dental Conference hosted by the Eco-Dentistry Association coming up in Sundance, Utah. Since becoming familiar with this organization and the wonderful people who run it, I have come to embrace the concept of practicing ecologically-friendly dentistry. Not only is practicing ‘Green Dentistry’ good for the planet but turns out, it could be very good for your practice!
Recently the Nielson Company released a report titled, ‘The Global, Socially Conscious Consumer’ (here is a link to the report http://bit.ly/Zw1frQ) providing some very useful insights. The report is a result of a Nielson survey of over 28,000 online respondents from 56 countries. Here are some highlights:
New Flash: People want whiter teeth! A recent USA survey reported that 85% of respondents said they wanted whiter teeth when asked what they would change about their smile. Embracing whitening is an excellent strategy to grow your practice today. Here are the top 5 ways to grow your whitening business:
We have all heard the saying that we should not judge a book by its cover. This concept applied to dentistry is that we should not judge our patient’s ability to accept and pay for ideal dental treatment. This concept of not pre-judging was proven again just last week in my own practice.
A couple in their early 50’s came to our office for a consultation on dental implants for the husband. This is not meant to be critical, but the couple did not look like they had the resources to afford ideal care or any care, for that matter. The patient’s dental condition also showed the effects of long term neglect. He was missing quite a number of teeth and the old dental treatment he had in his mouth was failing. The condition of the remaining teeth in his mouth was very marginal.