Recently the American Dental Association reported that in 2010 only 37% of the adults in the US visited the Dentist (http://www.ada.org/news/8366.aspx). Ughhhh………We can do better than this. We need to do better than this!
If you are reading this blog post, I suspect that you are as passionate about helping people have great oral health as I am. That’s why I was so disappointed in the fact that so few people are visiting the Dentist. However, if you are a regular reader of this blog you also likely recognize that I am an unapologetic optimist. So, let’s turn this dour statistic around and consider it a call to action!
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As I write this blog post I am preparing to speak at the 1st Green Dental Conference hosted by the Eco-Dentistry Association coming up in Sundance, Utah. Since becoming familiar with this organization and the wonderful people who run it, I have come to embrace the concept of practicing ecologically-friendly dentistry. Not only is practicing ‘Green Dentistry’ good for the planet but turns out, it could be very good for your practice!
New Flash: People want whiter teeth! A recent USA survey reported that 85% of respondents said they wanted whiter teeth when asked what they would change about their smile. Embracing whitening is an excellent strategy to grow your practice today. Here are the top 5 ways to grow your whitening business:
We have all heard the saying that we should not judge a book by its cover. This concept applied to dentistry is that we should not judge our patient’s ability to accept and pay for ideal dental treatment. This concept of not pre-judging was proven again just last week in my own practice.
The Hawthorne Effect is a psychological phenomenon referring to the concept that things that are measured improve. I am a firm believer in this concept in the dental practice.
