Dental practices are neatly dividing into two camps. In one camp are the dental offices that are THRIVING. In the other camp are dental offices that are struggling. One of the main factors differentiating the two camps is that dental offices that are THRIVING have figured out how to consistently attract quality new patients in any economy. Gary has coined the term ‘Digital Marketing’ to define how dentists can use 21st Century technology as part of their comprehensive marketing plan. This Digital Marketing really is the new frontier that Dentists must master if they are to thrive today. This show addresses this topic with a special guest who is an authority on mobile technology. This topic is critically important and we are so were were fortunate to have Al Ferretti as our special guest on this show to help you understand and master the world of mobile marketing.
Mobile marketing is such a cool subject because we all have user experience. I would confidently make an educated guess that nearly every listener of this show uses a smart phone, likely an iPhone or android-driven phone. Think how invaluable that device is in your life! It is way more than a phone. It is essentially a computer in your pocket. In this show, Al helps you understand why mobile marketing is so important and how you can use this new technology to market your practice to attract the right new patients. Al also discusses how to use mobile with your existing patients as a powerful interactive tool. You are in for a real treat with our content today! With over 16 years of experience as an internet marketing specialist, Al brings a wealth of knowledge and experience to our conversation.
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Find Al Ferretti at Http://www.makingmobi.com
People will do business with people they know, like and trust.
The internet has become more social so you have to engage with your audience in a personal way.
http://marketingland.com/report-iphone-ipad-now-drive-more-web-traffic-than-mac-os-5867
Five reasons to go mobile
1. Explosion of smart phone users vs. Computer users 5-1.
2. People that use mobile devices are searching. 30% of searches are done from a mobile device. 90% of mobile users have used their phone for a local search.
3. Mobile users take action. 44% of users who conducted a search on their mobile device and contacted the service took action.
4. Mobile friendly web sites load six times faster than a traditional site.
5. Improves your search ranking.
Find the special offer at http://www.MakingMobi.com/Gary
Normal price is $597 – Listeners of The Thriving Dentist Show get $200 off ($397). Call 763-438-1162 for that deal!
Contact Gary and submit questions for the show at http://www.TakacsLearningCenter.com/contact
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I see mixed economic signals. Housing prices are down and unemployment numbers are still too high, yet people seem to be spending money on things they value. Is it possible that we are beginning to turn the corner regarding consumer spending on dental care? Call me an optimist, but I believe so!! While our practice is a general dental practice, Dr. Nielson has advanced training in cosmetic dentistry and complex care cases. When the economy started to decline, we also experienced a decline in these bigger cases. This is all very predictable. We managed to not only survive the soft economy but we were able to grow by focusing on the general dental elements of our practice. I saw the very same situation with many of our clients. Things are changing.
