Dental Assistants are the unsung heroes of the Dental Profession! I think Gary would go as far as to say that it is very difficult, if not impossible, to have a Thriving practice without the help your dental assistants. In this episode we are very fortunate to have a true Champion of Dental Assistants throughout the world as our Special Guest on the Thriving Dentist Show! Not only is Kevin Henry a friend of Gary’s but he is the Managing Editor of Dental Economics and the Editor of Dental Assisting Digest. He is a recognized authority on all things related to Dental Assisting and it is a true honor and privilege to have him on our Show.
If you have been a regular reader of this blog you know I am passionate about using whitening as a practice-building strategy. With the June wedding season on the horizon, now is a great time to promote whitening in your office. For some great tips on growing your whitening business during the wedding season, see this interview I did recently with Renee Knight, Senior Editor of Dental Products Report:(http://bit.ly/10k15kh)
Technology allows us to produce the Thriving Dentist Show and share it for free with Dentists in 101 countries! We are very excited to have a fellow Geek and friend of Gary’s on the Show today. Dr. John Flucke is the Technology Editor of Dental Products Report magazine and he is known as ‘Dentistry’s Technology Evangelist’!
Recently the American Dental Association reported that in 2010 only 37% of the adults in the US visited the Dentist (http://www.ada.org/news/8366.aspx). Ughhhh………We can do better than this. We need to do better than this!
If you are reading this blog post, I suspect that you are as passionate about helping people have great oral health as I am. That’s why I was so disappointed in the fact that so few people are visiting the Dentist. However, if you are a regular reader of this blog you also likely recognize that I am an unapologetic optimist. So, let’s turn this dour statistic around and consider it a call to action!
In a recent blog post titled, ‘Make 2013 The Year of Video’ Gary discussed the reasons why video should be an important part of your digital marketing plan. This blog post received so much positive feedback from this blog post that we decided to devote this edition of the Thriving Dentist Show to the topic of video in your marketing efforts. We are excited to share this information because we know how useful this information is to you in building your thriving practice.