Social Media Marketing Wisdom with Jack Hadley

July 18, 2018  | Posted by: Gary in Thriving Dentist Show  |  no Comment

Social Media Marketing is a very effective way of attracting more quality new patients to your practice.

In this Thriving Dentist Show Gary interviews his friend Jack Hadley to discuss how to effectively use Social Media as part of your comprehensive marketing plan.

In this Show Gary and Jack discuss;

  • The proper mindset behind effective social media marketing,
  • why this mindset must be in place first to make your social media marketing activities most effective,
  • how Jack uses what he teaches at BYU in the MBA program teaching how large brands such as Nike and BMW use social media and how these concepts apply to your dental practice,
  • why social media marketing should be considered a long term marketing play,
  • the six principles of effective dental social media marketing and how to use these principles as your social media marketing foundation,
  • the principle of Transference and why this is so important
  • and the concept of Social Proof and why effective social media marketing provides profound Social Proof for your dental practice.

In the interview Gary and Jack also discuss Jack’s new book titled; Your Social Practice: How Social Media Marketing Transforms and Grows Dental Practices. SPOILER ALERT: Listen to this Show and discover how you can get a free copy of Jack’s new book! You will enjoy Jack’s wisdom and passion for social media marketing.
Links for ‘Let’s Ask David’ segment with Dr. David Hornbrook:
http://www.davidhornbrook.com
http://www.utahvalleydentallab.com

Jack’s Website:
http://www.mysocialpractice.com

Link to receive a FREE copy (including free shipping!) of Jack’s new book:
http://bit.ly/jackhadley

Link to Jack’s Instagram page:
https://www.instagram.com/jackhadley/

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Read More

Can Artificial Intelligence Put More Patients in Your Chair? with Amol Nirgudkar

July 11, 2018  | Posted by: Gary in Thriving Dentist Show  |  no Comment

If you are a regular listener to the Thriving Dentist Show you know that Gary is a full-fledged Geek!

He loves technology and how you can use technology in your practice to enhance the patient experience and improve your practice.

Gary invited his friend Amol Nirgudkar as a guest in this Show to discuss applications of Artificial Intelligence (AI) for the dental profession.

In this interview, Gary and Amol discuss;

  • How Amol transitioned from his role as a CPA to a dental entrepreneur to solve a very specific problem he noticed among his clients,
  • a practical definition of Artificial Intelligence and how it is improving our lives,
  • the history of Artificial Intelligence and where it is going,
  • how Siri and Alexa have become commonplace,
  • natural language processing and what this has to do with dentistry,
  • how Artificial Intelligence can be used to dramatically improve your results at converting callers to appointments,
  • a fun side discussion about longevity and Peter Diamandis and how technology will help us live long, healthy lives,
  • the concept of human-assisted Artificial Intelligence and why this adaptation is so effective
  • and throughout this lively interview Gary and Amol provide specific examples of how Artificial Intelligence and other state-of-the-art technology will continue to impact the profession of dentistry.

Whether you will admit to being a Geek or not, you will enjoy and benefit from this interview!

Links for ‘Let’s Ask David’ segment with Dr. David Hornbrook:
http://www.davidhornbrook.com and http://www.utahvalleydentallab.com

Amol’s website:
http://www.patientprism.com

Link to receive a Free Guide titled; ‘Winning New Patients on the Phone’:
https://www.patientprism.com/dental-practice-guide-to-winning-new-patients-on-the-phone-awareness-lp

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Read More

How the Metaphor of the ‘Last Pistachio’ can Radically Improve the Patient Experience in Your Dental Practice’ with Fred Joyal

July 04, 2018  | Posted by: Gary in Thriving Dentist Show  |  no Comment

This is a fun and insightful interview with Gary’s long time friend, Fred Joyal. In this interview Gary and Fred discuss; What Fred has learned from spending over $500 Million in advertising to encourage patients to go to the Dentist, Some great tips from Fred’s two books; Everything is Marketing and Becoming Remarkable, the concept of book club and how this is a great team building exercise, why expressing appreciation to your team members is so very powerful, how everything you do either increases or decreases case acceptance, the story of Fred participating in Richard Branson’s upcoming ‘Strive Challenge’ and throughout the interview Fred shares the amazing metaphor of ‘The Last Pistachio’ and how this concept can radically improve the patient experience in your practice! You will totally LOVE this conversation between Fred and Gary!

Links for ‘Let’s Ask David’ segment with Dr. David Hornbrook:
http://www.davidhornbrook.com

http://www.utahvalleydentallab.com

Link to Fred’s books:
http://www.goaskfred.net/Store/Buybook?promo=Enter%20promo%20code
Enter: TAKACS (all caps) in the promo code to get a Special Price on Fred’s Books at $10 each!

Contact information to book Fred as a speaker:
Call Kim Fuller at 310-215-6406

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Read More

Future-Proof your Practice by Adding Medically Necessary Dentistry to Your Treatment Mix with Patrick Kircher

June 27, 2018  | Posted by: Gary in Thriving Dentist Show  |  no Comment

There are many patients who suffer from a variety of medical issues that originate from improper and unbalanced forces in the mouth. In this Thriving Dentist Show Gary interviews his friend Patrick Kircher on the topic of Medically Necessary Dentistry and how these serves can be successfully added to your practice. In this interview, Gary and Patrick discuss; the topic of medically necessary dentistry and what these treatment services include, how these issues often go undiagnosed by physicians and other medical specialists, why issues such as chronic headaches and migraines, TMD, Vertigo and recurring head and neck pain often originate from improper and unbalanced forces in the mouth, how incorporating medically necessary dentistry can be one important way to future-proof your practice, and what’s new and exciting with Trudenta 2.0 including new ownership, new affiliate partners and a broader treatment scope incorporating a full range of medically necessary dentistry. There is much useful information in this interview and you will enjoy Patrick’s focus on helping patients!

Links for ‘Let’s Ask David’ segment with Dr. David Hornbrook:
http://www.davidhornbrook.com

http://www.utahvalleydentallab.com

Patrick’s website:
http://www.trudenta.com

Link to the digital course ‘Busting Loose from Insurance Dependence’: http://ThrivingDentist.com/free

Note: Registration for Course closes on June 29 (Midnight Pacific Time)

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Read More

One Dentist’s Story of Adversity and How he Overcame these Challenges with Dr. Brian Toorani

June 20, 2018  | Posted by: Gary in Thriving Dentist Show  |  no Comment

The truth is that we are all likely to face many challenges in our lives. Dr. Brian Toorani is a long-time friend of Gary’s and he has experienced many challenges in his personal and professional life. Gary invited Brian to be a Guest on the Thriving Dentist Show to share his experiences with the hope that it will help others. In this important interview Gary and Brian discuss; a candid discussion of the challenges that Brian has experienced, how Brian found himself deeply in debt in Southern California in the middle the brutal economic downturn of 2008 and 2009, the experience of practicing dentistry with a 92% overhead, how Brian made radical changes to get his practice overhead around 60%, why bigger wasn’t better for Brian, the toughest decision that Brian had to make as a practice owner and why it still haunts him today, Brian’s experience with Clinical Depression and the fact that Depression is not uncommon in the dental profession, Brian’s recent physical challenges of a severely broken right wrist (Brian is right handed), the role of Emotional Intelligence on overcoming challenges and the interview concludes with a fun discussion of Brian’s Guided Implant Surgery Courses and how he has ben able to Triumph over adversity. Special thanks to Brian for having the courage to discuss such sensitive subjects in the hopes of helping others!

Links for ‘Let’s Ask David’ segment with Dr. David Hornbrook:
http://www.davidhornbrook.com

http://www.utahvalleydentallab.com

Brian’s Practice Website:
http://www.dentaloasisofOC.com

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Read More