Some companies understand that there’s a lot more to business than making a profit. Ultradent is one of those companies. For more than 30 years Ultradent has been innovating and creating quality products. They are a truly an international leader in producing quality dental products for Dentists throughout the world. We are absolutely thrilled to have the founder of Ultradent, Dr. Dan Fischer as our guest today on the Thriving Dentist Show!
 
Gary has a great relationship with Dr. Fischer and from the moment he met him, Gary knew that Dr. Fischer had a deep commitment to helping patients enjoy great oral health. The first time Gary heard Dr. Fischer lecture, he took over 10 pages of notes. If you are driving while you are listening to this you may want to pull over, take out your notepad and start taking notes! This show will be epic! Welcome Dr. Fischer!
 
The story of how Ultradent was founded is an incredible story and we’ll let Dr. Fischer tell that story in just a minute, but the really wonderful part of that story is that Ultradent was founded to meet a need. There were no products on the market that could predictably control bleeding and sulcular fluid. So, Dr. Fisher invented one! There is one more aspect of Dr. Fischer’s life that I’d like to provide in this introduction.
 
Dr. Fischer and his amazing team are driven by an extremely strong moral code. They live their lives by the same core values that drive Ultradent; Integrity, Quality, Hard Work, Innovation, and Care. Thank you for being here and for setting an example for our industry.
 
www.ultradent.com
 

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Running Time 57:48
 
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Good Health is perhaps our most precious asset. Our goal with the Thriving Dentist Show is to help you develop a practice that is thriving in absolutely every regard. We want you to be able to help more patients enjoy great oral health. However it is important to recognize that you cannot give from an empty wagon. In order for you to lead your team members and your patients effectively you must be healthy, physically and emotionally. In this episode of Thriving Dentist Show we have an amazing guest who is an expert at helping professionals live a balanced life. Gary has had the unique privilege of leading workshops with Glen Depke and he has witnessed firsthand the amazing results that can happen when Dentists take specific steps to live a balanced life. We are thrilled to have Glen share his insights with us today.
 
Glen has had the unique experience of working with some of the most accomplished healers in the natural health field and as a result has developed some very effective strategies that can help professionals live healthy, balanced lives. He’s an authority on total wellness which includes physical as well as emotional health. Glen firmly believes that optimal health and wellness is our birth right and that everyone can take positive steps today to improve their health. Stay tuned for an amazing interview that you will want to share with your colleagues!
 
Glen on Twitter - Http://www.Twitter.com/GlenDepke
Glen’s site – http://www.DepkeWellness.com
 

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Running Time 37:25
 
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Developing a Thriving practice is a goal that has universal appeal. Our desire on the show is to share relevant information that you can use today to not only survive, but to absolutely THRIVE in today’s times. If you have been a regular listener to the show you know that Gary Takacs has a passion for helping more people enjoy great oral health. He does this by guiding Dentists to develop a thriving practice. Today we have a very special guest whose passion for great oral health and dentistry matches Gary’s! Today’s guest is Dr. James Goolnik and his credentials are quite impressive. Dr. Goolnik is the founder of Bow Lane Dental Group in London, England. He is the past president of the British Academy of Cosmetic Dentistry and he has been voted by his peers as the most influential person in dentistry for the past two years.
 
Dr. Goolnik is the author of an incredible book titled, Brush. The subtitle is; Proven Strategies to Make You and Your Dental Business Shine. Gary and Dr. Goolnik are going to discuss the contents of the book in detail today in our interview, but before we do that I want to point out an observation about success. It’s apparent to me that one common trait of successful people is that they ‘give back’. They find ways to help those in need. Dr. Goolnik is one of those people. 100% of the profits from the sale of the book, Brush are donated to Dentaid, an organization committed to improving the world’s oral health. Well done, Dr. Goolnik!
 
Heart Your Smile on Twitter - https://twitter.com/#!/heart_yoursmile
Dr. Goolnik’s site – http://www.bowlanedental.com/
Heart Your Smile site - http://www.heartyoursmile.co.uk/
 

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Running Time 47:18
 
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If you have listened to past episodes of Thriving Dentist Show you know that we take pride in interviewing people who are committed to making a difference. We have had some truly amazing guests on the show and we’ll continue that trend today. We have all had people enter our lives who have made a profound impact. These are people who quite literally make a imprint on our hearts and minds that we can never forget. Seth Godin uses the term ‘remarkable’ and this is a fitting description of our very Special Guest on this episode of Thriving Dentist Show. Linda Miles is a person who is extremely well known in the dental profession. This is her 51 st year in dentistry (Though let’s point out that she started in dentistry as a mere child!) Linda has spoken at nearly every dental meeting in the US and many international meetings as well. She has an amazing understanding of the inner workings of a successful dental practice and has helped guide thousands of Dentists to develop
successful practices. A very special welcome to Linda Miles!
 

The New York Times best-selling author, Jim Collins wrote a book titled, Built to Last  he identified companies that have been successful for a long period of time. Linda brings a very unique perspective to the dental profession because she has been helping Dentists Thrive for a long time now. In doing so, Linda has discovered some fundamentals that define practice success. In this show, Gary and Linda will discuss some of these key fundamentals and also look to the future about how dentists can Thrive in coming years.

Contact Gary and submit questions for the show:
http://www.TakacsLearningCenter.com/contact
 

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Running Time 35:10
 
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If you have been a regular listener to Thriving Dentist Show you have had the opportunity to learn from some amazing guests. Gary has developed very close relationships with some of the most incredible leaders in the dental profession. These are people who truly believe that ‘the rising tide raises all boats’ and they willingly share everything they know to help their colleagues. This episode takes this concept to an entirely new level! The title of today’s episode of Thriving Dentist Show is a quote from the late, legendary UCLA basketball Coach John Wooden. It is Gary’s favorite Coach Wooden quote and it goes like this, “It’s what you learn after you know it all that counts”. You will understand why we’ve titled the show with this quote as you listen to the episode! With that in mind, we are absolutely thrilled to have one of Gary’s mentors on the show. He is; Mike Shoun, the founder of a company called Affordable Image Marketing.
 
It is very easy to get distracted by the shiny, new thing. We are all guilty of that. In dental marketing, the shiny new things are digital marketing, the internet, SEO, social media and a host of other things using the latest technology. These are cool, but there are times when it is important to revisit the ‘tried and true’. Direct Mail is not the sexy, new thing but it can work extremely effectively as part of a comprehensive marketing strategy for your dental office and we are so very fortunate to have an authority on direct mail on our Show.
 
Contact Mike Shoun
AffordableImageDental.com
Mike@AffordableImage.com
602-430-6750
 

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Running Time 53:41
 
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This Show is all about how to develop a THRIVING dental practice. One of the most important elements of a thriving practice is the ability to consistently attract quality new patients. New patient flow is the lifeblood of a thriving practice. While there are many elements that make up a thriving practice, and we have covered many of these topics in past shows the fact remains that new patient flow is often the single most significant difference between a thriving practice and a struggling practice. One of Gary’s most popular courses is titled; Dental Marketing 2012: How to Consistently Attract Quality New Patients and Gary and I discussed how you can develop a comprehensive marketing plan for your own practice.
 
Marketing is not only critical for your business success, but there are also strong community service reasons to master marketing. Sadly, the American Dental Association reports that in 2010, less than 50% of the adult population in the US is visiting the dentist on a regular basis. That percentage has not changed on bit in the 60 years that the ADA has been reporting this data. Given the connection between good oral health and good systemic health it is more important than ever to ‘invite’ new patients into your practice and help them get on the path to great oral and general health. This is a fantastic time to be in the dental profession and the marketing opportunities are endless.
 
The three ‘silos’ of a successful marketing plan.
1. Internal marketing – Informs patients of benefits of moving forward in their treatment and makes them raving fans who tell others about your service.
2. External marketing – Traditional marketing
3. Digital marketing – The new digital marketing
 
Let’s go into detail in each marketing segment. Outline the three most successful things to do in the area of internal marketing.
 
Internal Marketing
1. Make evening “we care” calls to patients who received an injection. This makes it a system.
2. Hand-written thank you notes.
3. Ask for referrals
 
External Marketing
Now let’s discuss external marketing strategies. What are the three most successful external strategies you recommend?
1. Direct mail is not dead
2. Make NFL quality mouth guards
3. Wellness hour
 
Digital Marketing
1. Strong web site
2. Mobile web site – Al Faretti mobile web site episode
3. Social media presence – Episode #6
4. On-line reviews – Pick someone who will give a good review and pick a person to ask them for the review.
 

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Running Time 41:00
 
Contact Gary and submit questions for the show:
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We appreciate your review on iTunes!